Will ISE Move To Barcelona?
Adrian J Cotterill, Editor-in-Chief
“Extra Hall Benefits Digital Signage” we wrote on Monday which was good news for our industry and good news in general for next year’s #ISE2013 but what happens when the RAI runs out of space?
By our calculations if ISE keeps on expanding at this rate the RAI will be full by the time the event is scheduled to take place in Amsterdam in 2014.
With a contract in place between ISE and the RAI until 2016 (inclusive) that may well cause some issues with exhibitors (and perhaps we will see more toys being thrown out of the pram / stroller a la Extron).
We reckon that Barcelona will be the new home of ISE come 2017 though!
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