ADCENTRICITY Adds Ecast To Its Inventory
Adrian J Cotterill, Editor-in-Chief
ADCENTRICITY seem to be doing and announcing all the aggregating deals at the moment.
Here we see them add Ecast, who we have enjoyed writing about this year, to their roster.
Jim Pothier, Director of Advertising Sales for Ecast told us “ADCENTRICITY is unique in scale and in terms of their level of planning sophistication in the digital out-of-home space,”
He added “By serving as a single point of contact for advertisers, agencies and networks, they clearly see the big picture. Their approach of presenting integrated campaigns that reach targeted audiences across potentially a dozen or more networks ensures that their sales efforts augment our own sales activities.”
Ecast is of course the operator of one of the US’s largest interactive out-of-home media networks, it’s hospitality network encompasses more than 10,000 bars and nightclubs in major DMAs across the United States and brings the functionality and interactivity of the Internet to out-of-home venues.
Graeme Spicer, Vice President of Media & Retail Partnerships with ADCENTRICITY told us “We’re thrilled to be working with Ecast. “The Ecast network allows advertisers to engage consumers in incredibly creative and interactive ways, and we’re looking forward to collaborating with Ecast to build their inventory into many future campaigns.”
About ECAST
Ecast is the leader in place-based interactive media. Its hospitality network delivers digital music, games, entertainment, information and interactive advertising to more than 10,000 bars, restaurants and nightclubs across the United States. Leveraging the personal impact of touch combined with the interactivity and targeting of the Internet, Ecast brings unsurpassed consumer engagement to out-of-home markets. The Ecast EQ™ product for the bar and nightclub market dramatically changes how consumers interact with in-venue entertainment. With the launch of Ecast IQ™, Ecast is expanding its placed-based interactive media into a broad range of markets including retail, hotel, medical and sports arenas.
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