DailyDOOH

Gail Chiasson, North American Editor

An exhibit floor that was 10% larger that the last show in Orlando two years ago helped ISA International Sign Expo 2012 attract 540 exhibitors, 87 of whom were making their Expo debut.

“We heard amazing feedback from exhibitors about the activities and interests of attendees — including one manufacturer who sold 11 pieces of major equipment by the end of the show’s first day,” said Lori Anderson, International Sign association president and CEO, as the show wrapped up March 24 in Orlando. “It is clear that our industry is getting back to work, purchasing new equipment and investigating new business opportunities.”

In addition to the new exhibitors, ISA offered several improvements to the Expo floor: a daily happy hour, designed for networking; a mobile application to help attendees navigate the show floor to ensure that they were able to visit every exhibitor they wanted; and text voting for the Best New Products and Best Green Products.

Among the many other highlights of the show were: an Innovation Station on the Expo floor where companies could showcase their latest advances; a daily Dash for Cash whereby five names were called at a set time, with the first to arrive at the ISA booth awarded $1,000; and 75 educational courses offered with registration up 10% over the previous year – course attendees were able to earn professional development units as part of the International Sign Academy’s Quality Training Accomplishment Program, Ed

ISA International Sign Expo 2013 is set for April 3-6 at the Mandalay Bay Convention Center in Las Vegas.

This entry was posted on Tuesday, March 27th, 2012 at 07:32 @355 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.