Gail Chiasson, North American Editor
BroadSign powered AccentHealth, New York-based health education television network, has expanded its condition-specific networks to include eight new offerings.
Daniel Stone
The new condition-specific networks, defined as networks where physicians are actively treating patients for specific health concerns, include: Arthritis Pain, COPD, Smoking Cessation, Gout, Low-T, Multiple Sclerosis, Osteoporosis and Overactive Bladder. These new networks build on the success of AccentHealth’s nine other condition specific networks; Allergy, Mental Health, Asthma, Diabetes, GERD, Rheumatology, Heart Health, Men’s Health and Senior Women’s Health.
“The launch of our first nine condition-specific networks last May has been extremely well received,” says Daniel Stone, CEO, AccentHealth. “We are excited to further utilize our digital technology to expand the opportunities available to our physicians, patients and marketers.”
Complementing its four cornerstone demographic networks of General (Primary Care), OB/GYN, Pediatric and Silver (Senior Health), AccentHealth’s portfolio now consists of 21 network opportunities which, company management says, will continue to grow.
“Our platform is perfectly aligned with how clients in the health and wellness space have evolved in engaging specific consumer groups – more targeted, more customizable and more interactive opportunities,” said Edith Hodkinson, president, media division, AccentHealth. “Our digital flexibility provides a direct and proven connection to distinct patient communities when and where they matter.”
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