Monster Media’s Timberland Earthkeepers
Monster Media’s recent campaign for Timberland is promoting their new line of footwear, Earthkeepers, made out of recycled materials.
The ad features a barren wasteland and upon interaction users will experience a burst of trees, colorful flowers and plants that emerge and grow to reveal a thriving forest.
This campaign launched in early December featuring two interactive windows with sound. The interactive windows combined with vinylscape boasts over 2,000 sq feet of advertising exposure at the corner of East 40th Street and Park Avenue in the heart of New York City.
December 19th, 2008 at 14:05 @628
Chris,
This is outside my office and it really pulls pedestrians attention. The execution is great and the location gets a ton of traffic with Grand Central close by. Haven’t noticed the sound. Happy Holidays!
Tom Nix
December 19th, 2008 at 15:23 @683