Gail Chiasson, North American Editor
Denver-based PlaceWise Media, an integrated digital marketing provider to the shopping center industry and interactive media network operator, recently announced that its Shoptopia Network has exceeded 100 member malls.
That’s an increase of 45 malls added since we first met Mort Aaronson, chairman and CEO of PlaceWise Media, last October in New York.
The Shoptopia Network is comprised of more than 100 properties from 25 shopping center operators including Forest City, Glimcher, Madison Marquette and WS Development. With a presence in 65 DMAs, including 22 of the top 25 markets, the Shoptopia Network engages 3 million highly-qualified shoppers each month as they connect via mobile, online and social media touch-points to prepare for and enhance their shopping experiences.
The growing network continues to add malls and is on target to hit the 200 member malls milestone by the end of the year, engaging more than 6 million monthly shoppers.
PlaceWise Media operates a sophisticated mall-marketing technology platform, leveraging an established online, mobile, social and on-premise reach to interact with shoppers before, during and after the shopping experience. The network provides shoppers with real-time information on style trends, deals and offers, while creating a media opportunity for marketers to deliver timely and targeted messaging closer to the point of purchase.
“Joining the Shoptopia Network has increased web and mobile traffic to our property sites, and brought deeper shopper engagement,” says David Fleming, vice-president of marketing, WS Development. “PlaceWise has taken our marketing to a new level with its integrated approach that connects our shoppers with our retailers and lifestyle centers through online, mobile devices and social media while, at the same time, generating new revenue opportunities for us.”
Brand sponsors turn to Shoptopia for its national audience that is built on local market presence. PlaceWise Media allows for truly integrated nationwide campaigns that engage shoppers locally around a trip to their favorite shopping center.
Location-based services allow Shoptopia sponsors and retailers the opportunity to connect with member shoppers closer to the point of purchase – including at the mall – at prices competitive with standard digital display media.
Through the Shoptopia Network, shoppers can access fashion and lifestyle content that is personalized and associated with their favorite retailers at their favorite shopping mall. Content is delivered to any smart device (PC, tablet, smartphone), and is customized according to the shoppers’ preference and location.
“PlaceWise has redefined mall media by providing integrated access to a national roll-up of a local audience of shoppers that keep coming back,” says Mort Aaronson, chairman and CEO of PlaceWise Media. “Shoptopia presents an enormous opportunity for advertisers to engage the largest network of mall shoppers across multiple platforms with targeted content marketing.”
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