Festival Of Media Agenda, Valencia, Spain
Adrian J Cotterill, Editor-in-Chief
The agenda for the Festival Of Media (the event began as The Venice Festival of Media) which takes place in Valencia, Spain 19th to 21st looks very interesting and we are sure will be of real interest to media buyers, planners, brands and ad agencies.
DAY 1 – ‘TRANSITION’
Opening Address:
Not Forgetting the Future
Fernando Rodes Vila, CEO, Havas
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Session 1: Analogue Dollars & Digital Pounds
- Migration & the Great Outdoors
Jean-Charles Decaux, Co-CEO, JCDecaux - What TV & Online can Learn from Each Other
Hernan Lopez, COO, Fox International Channels - A BRIC Perspective
Anco Saraiva, Marketing Director, Globo Television - Media Agency Reprise #1
Steve King, Worldwide CEO, ZenithOptimedia
Maria Luisa Francoli, CEO, MPG
- Session 2: The Challenge to Change
- Change we Need?
Saul Berman, Global & Americas, Strategy & Change Practice Leader, IBM Global Services - Bidding Farwell to Old Models
Douglas McCallum, SVP Europe, eBay - The Data View
Gian Fulgoni, Chairman & Co-founder, comScore - Media Agency Reprise #2
Mike Cooper, Worldwide CEO, PHD
Dominic Proctor, CEO, Mindshare Worldwide
- Session 3: Global CEO Spotlight
- Jack Klues, Managing Partner, VivaKi (Chairman, Publicis Media Groupe)
Nick Brien, President & CEO, Mediabrands
Mainardo de Nardis, CEO, OMD Global
Jerry Buhlmann, CEO, Aegis
DAY 2 – ‘RECESSION & INNOVATION’
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Session 1: Global Recession Strategies
- The Unified Digital Approach
Darren Huston, Corporate VP, Consumer & Online, Microsoft - Surviving a Recession
Chris Ahearn, President, Reuters Media - Media Agency Reprise #3
Stephen Allan, CEO, MediaCom
Charles Courtier, CEO, Mediaedge:CIA
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Session 2: Marketers’ Response
- Bernhard Glock, Global Media Chief, Procter & Gamble
Maarten L Albarda, Director, Media & Communication Innovation, The Coca-Cola Company
- Session 3: Pioneering Communication Change
- The Online Advertising Debate
Henrique de Castro, MD European Sales & Media Solutions, Google
Christophe Parcot, VP Sales, Yahoo! Europe
Brendan Condon, Managing Director, Platform-A International - The Innovators
Tyler Moebius, CEO & President, Adconion
Mike Moore, Global Commercial Director, Phorm
Arjo Ghosh, UK CEO, iCrossing
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Session 4: The Creativity Debate
- Leave Creativity to the Creatives
Chuck Porter, Co-Chairman, Crispin Portter + Bogusky - Brand as Producer
Babs Rangaiah, Director Global Communications, Unilever - Can Clients Understand IP?
Paul Johnson, Global Head of Marketing & Brand Partnerships, Endemol - Finding the Gold in Content
Mauricio Mota, Chief Storytelling Officer, The Alchemists
Other Speakers include:
Alexandre Mars, CEO Phonevalley and Head of Mobile Publicis Groupe
René Lamsfuss, Senior Director Product & Methodology EMEA, Nielsen Online
Jim Kite, President, Connections Research & Analytics, MediaVest Worldwide
Maarten L Albarda, Director of Media Innovation, Coca-Cola
Sumita Singh, SVP, Global Head of Customer Management Thomson Reuters Markets
Jeffrey Graham, Executive Director, Customer Insight, The New York Times
Nick Manning, COO, Ebiquity
Gerry D’Angelo, European Media Director, Cheil Worldwide (Samsung)
Greg Nelson, General Manager, Chief Media Officer, MSN
Kate Burns, Vice President & MD, Bebo Europe
Andrew Hawken, Editorial Director, Online, BSkyB
Annie Rickard, President, Posterscope Worldwide
Grant Millar, MD, Vizeum UK
Glen Wilson, deputy MD, Posterscope
Adam Kasper, Senior VP, Director of Digital Media, MPG
Tess Alps, Chief Executive, Thinkbox
Heikki Rotko, Vice-President, Sales & Marketing, MTV Oy
Michael Donovan, Founder & Chairman, DDS
Torsten Ahlers, CEO, Wunderloop
Daryl Lee, Global Head of Communications Planning, Universal McCann
James Walker, President, Media Services, Accenture
Sital Banerjee, Global Media Director, Global Marketing Management, Philips International
Paul Goode, SVP, Business Development + Senior Analyst, M:Metrics
Russell Buckley, VP Global Alliances, AdMob
Henry Stevens, Director of Media & Entertainment, GSMA
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