DailyDOOH

Gail Chiasson, North American Editor

We don’t know whether to blame the company who launched Tap’n Ride or the PR company who publicised the app to track and book taxis or limos in Toronto, but it certainly isn’t as claimed in a press release received yesterday “the world’s first transportation solution allowing users to track and book taxis or limos with any mobile phone or web browser”.

There are all sorts of apps out there around the world for calling a taxi, and, while getting around Toronto became a whole lot easier today with the Beta rollout of Tap’n Ride, unless this product has a lot of features that none of the others have, it certainly isn’t a world’s first.

Tap’n Ride employs peer-to-peer GPS technology that allows users to see real-time availability of taxis and limos that can be ordered with the tap of a finger.

With a Tap’n Ride account accessed via mobile app or web browser, users enjoy cashless transactions, detailed receipts and a simple way to book car service in Toronto. The solution comes from Craig McCutcheon, owner of Rosedale Livery.

“I have been involved with servicing Torontonians for many years and know firsthand the challenges and the opportunities within this sector,” says McCutcheon, CEO of Tap’n Ride. “We are providing a solution that draws on Toronto’s existing taxi and limo fleets in a fast, intuitive and affordable way. The taxi community, in particular, is telling me that they welcome it – they’ve been looking for ways to manage escalating costs to operate their vehicles.”

As Toronto’s transportation challenges continue to grow, Tap’n Ride draws upon a wide number of existing taxi and limo fleets in the GTA. Growing its fleet and user base daily, Tap’n Ride is celebrating its Beta launch by offering 50% off the first ride to new account holders now through July 30, 2012.

Tap’n Ride has launched in Toronto with plans to expand into other North American markets by the end of 2012.

This entry was posted on Thursday, June 28th, 2012 at 10:00 @458 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.