DailyDOOH

Adrian J Cotterill, Editor-in-Chief

This experiential campaign from National Australia Bank (NAB), which in our eyes, goes down as one of the best we’ve ever seen, would be good whether or not the banks across the world could do with a bit of positive PR or not at the moment!

The YouTube video is just over two minutes long but trust us, if you watch it through, it will be two minutes well spent (and do put the sound on)…

Honesty Shouldn’t Go Unrewarded was put together by Clemenger BBDO Melbourne and as you can see from the video was set in a Mall where honest passers-by were thanked in real time (print, posters, cake, digital and pseudo-TV) for returning lost objects.

This real-life piece is the start of NAB’s new campaign that surrounds the notion of honesty (umm, people in the UK are immediately thinking Barclays Bank aren’t they?)

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This entry was posted on Monday, July 2nd, 2012 at 09:47 @449 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.