Pattison Onestop Launches The Ad Shop
Gail Chiasson, North American Editor
Pattison Onestop, the digital division of Pattison Outdoor Advertising, Toronto, has launched Ad Shop, becoming what is believed to be the only out-of-home company in Canada to offer its entire portfolio of digital properties online.
In what the company calls an ‘industry changing move’, Ad Shop is geared specifically to help smaller or regional businesses to buy DOOH.
Pattison Onestop develops and operates Digital Out-of-Home Media for mass transit, mall, retail, hospitality, residential, office, and outdoor environments.
Through the Ad Shop, Pattison Onestop has eliminated the traditional barriers that have historically limited smaller businesses from buying out-of-home/billboard media. Now, from just CA$2 dollars a day, a small/local advertiser can buy the specific Pattison Onestop media location(s) that are relevant to them. (The sites are priced according to audience.)
“It’s easy, highly-targeted, and extremely cost-effective for all types of advertisers,” says Michael Girgis, president of Pattison Onestop. “Through the Ad Shop, our commitment is that no campaign or advertiser is too small to have a powerful advertising program that’s uniquely relevant to them.”
The Ad Shop is a strategically engineered solution to support small and medium sized businesses, with limited budgets, to gain access to 1,000 of digital advertising indoor locations, available coast-to-coast.
From the purchase of a digital media campaign in one geo-targeted subway station or shopping mall, to the purchase of 50+ residential high-rises located within a 10-kilometer radius from an advertiser’s retail-location, the Ad Shop is an unprecedented new solution for advertisers to reach their customers like never before.
Once advertisers select their preferred media locations, they enter the Ad Shop’s proprietary Content-Development-Module. The CDM enables advertisers to browse and select from hundreds of creative templates, at no additional cost. Advertisers choose the templates that appeal to them and within minutes, lock and upload their own, custom advertising message.
“The Ad Shop includes information on locations, audience, impressions, and costs, as well as a payment gateway,” says Girgis. “The Toronto Transit Commission has a 10-minute loop with 26 advertisers, but most of the sites work with a five-minute loop with about 10 advertisers.”
Acquired by Pattison Outdoor Advertising in 2011, Pattison Onestop (formally known as Onestop Media Group), owns and operates Canada’s largest portfolio of digital out-of-home media properties. Pattison Outdoor Advertising serves over 100 markets coast-to-coast.
July 4th, 2012 at 15:15 @677
Great news for small and regional businesses looking for a local solution..many of us have tried this..aggregators….unsuccessfully because the spend was simply too small for the network operators to process. Network owners can make this happen counting on repeat business if the media works and generates ROI for the advertiser…it will be interesting to watch this unfold.
Hats off to Mike and his team for taking and making the steps..
Ian