Lamar Advertising Acquires American Outdoor Advertising, Phoenix
Gail Chiasson, North American Editor
Lamar Advertising Company, based in Baton Rouge, Louisiana, has expanded its billboard inventory in Phoenix, Arizona, through acquiring American Outdoor Advertising‘s properties in that area.
Lamar Advertising’s digital billboards in Phoenix are on unique art-deco structures
With 157 static and digital units, Lamar Advertising Company now has a major presence in the Valley’s billboard marketplace. The inventory includes 127 static billboard faces, mainly located on high-traffic streets in Central Phoenix and surrounding communities, as well as 30 digital displays, which are strategically located on every major freeway in the Phoenix market.
“It is great to be in Phoenix,” says Christina Butler, general manager of Lamar Advertising Company in Arizona. “This is a wonderful market for both local and national advertisers.“
The company can now offer its customers prime locations in the thriving city.
The digital display network differentiates Lamar from competitors in the Phoenix market. Lamar now offers exclusive digital coverage around Arizona State University, one of the largest universities in the country, as well as prime locations next to the University of Phoenix stadium, home to the Arizona Cardinals and the annual Tostitos Fiesta Bowl.
“Our units on I-10 and I-17, as well as the 101 and 202 freeways, offer the best market distribution, making our total digital billboard package number one in the market,” says Butler.
In addition, advertisers can post live scores, tie into social media, and stream user-generated content in real-time using Lamar’s digital capabilities.
Our readers might remember that the Phoenix, Arizona, area was recently a subject of controversy when local astronomers didn’t want digital boards in their region.
(Images above: Lamar Advertising Company’s digital billboards, which are posted on unique art-deco structures, in Phoenix, Arizona.)
Lamar Advertising Company plans to add additional digital displays in Phoenix before the end of the year.
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