Titan Expands Into Montreal Market
Gail Chiasson, North American Editor
Titan is expanding its Canadian presence by adding high-impact, digital advertising inventory to the Montreal market.
Advertisers looking to target commuters along Autoroutes 13, 20 and 40 will now have an opportunity to brand themselves on Titan’s newest, large format, digital screens.
“Montreal is consistently ranked among the best cities in North America,” says Jörg Cieslok, Titan’s executive vice-president and general manager of Canada. “It is a combination of a thriving business location and a rich culture and vibrant community that attracts people from all over the world.
“The geography is such that the highways are frequently traveled and don’t have a lot of existing advertising opportunities, making our digital assets even more impactful. Visible from both directions, these impressive digital structures demand the attention of hundreds of thousands of commuters traveling to and from Montreal each day.”
The installation of the three digital screens is expected to be completed in October of this year.
They include:
Autoroute 40 Digital Screen –
Located on Autoroute 40, the second busiest expressway in Canada, this digital display is an ideal location for advertisers targeting the North-East and North River suburbs of Montreal. Set in the heart of Rivièredes-Prairies–Pointe-aux-Trembles Titan will be able to reach commuters traveling to and from Montreal from towns such as Charlemagne, Repentigny, Trois Rivieres and is a gateway to and from Quebec City.
Autoroute 13 Digital Screen –
Located in the borough of Lachine, a suburb close to downtown Montreal, this site is slightly north of the Autoroute 20 and Autoroute 13 interchange. This is one of the main commuter corridors feeding into Autoroute 20 and 40. With limited advertising available on this stretch of highway, advertisers will be able to stand out and reach consumers in a clutter-free environment.
Autoroute 20 Digital Screen – Also located in the borough of Lachine, this site is located on a main corridor traveling from Montreal’s West Island. This single-face display is ideal to capture the attention of commuters traveling eastbound from Beaconsfield, Pointe Clair, Kirkland, Dorval and Pierre Elliot Trudeau Airport toward Montreal’s city centre.
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