DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Interesting article in Monday’s Financial Times entitled ‘TV ad campaigns fail to reach audiences‘.

We quote “Nationwide US television advertising campaigns are failing to reach a large portion of their target audiences, according to new research based on TV viewing data”.

Well worth a read here.

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This entry was posted on Monday, August 27th, 2012 at 21:13 @925 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.