retailcommon Helps Geomedia Take Its Business Mobile
Gail Chiasson, North American Editor
Canadian mobile coupon software provider retailcommon, Toronto, has announced a partnership with Geomedia, Toronto specialist in media analytics and one of Canada’s largest manager of geo-targeted advertising.
With over 8 million smartphone users in Canada, it is increasingly important for retailers to be able to connect with consumers on their mobile devices. retailcommon, a market leader in the mobile coupon industry, enables B2C companies to drive consumers to physical locations by providing them with a software service that delivers e-coupons to consumers’ mobile devices.
Geomedia claims to manage more promotional messages each week in Canada than any other company. The partnership with retailcommon presents an opportunity for that messaging to be delivered on a mobile device, giving consumers immediate access to sales and promotions on the products they want.
“Geomedia has been the clear market leader and innovator in Canadian media analytics for some time,” says James Cunningham, president of retailcommon. “It is recognized for providing leading edge solutions in both the legacy and digital space. That is why it services so many of Canada’s most successful tier one retailers. We are thrilled that it has chosen retailcommon to take its business mobile.”
“With over two decades in retail media analytics, we bring a unique perspective to the business,” says Steve Acland, president, Geomedia. “We are looking to bring digital advertising to retail in a way that has not yet happened in Canada. retailcommon is the first company with technology that services the needs and speed of our business. Its solution and interface are easy to use but the technology behind the scenes is extremely sophisticated.”
retailcommon enables retailers and consumer product or service companies to create mobile coupons for promotion and delivery to existing and new customers through digital and legacy media, and track response and redemption data. Unlike other coupon services, retailcommon allows its clients to control pricing, margin, content and distribution, while maintaining ownership over the customer and tracking data.
retailcommon’s solution allows businesses to reach existing and new customers through email, Facebook, Twitter, SMS and QR code. The product does not require consumers to download an app in order to access the coupon and it works across all operating platforms. retailcommon’s solution also provides client businesses with insight into which social media platforms are allowing them to best reach their customers.
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