Sponsored Wi-Fi At 4,000 Hotspots
Gail Chiasson, North American Editor
Boingo Wireless, a Wi-Fi industry leading provider of software and services worldwide, has announced that millions of people will have access to free Wi-Fi at more than 4,000 hotspots thanks to Google Play, under Boingo’s expanded sponsorship program.
The Wi-Fi hotspots are part of Boingo’s Cloud Nine Media platform, a global advertising network that enables brand advertisers to reach a captive audience through Wi-Fi sponsorships. Starting this week, Wi-Fi users with Android phones and tablets, as well as Windows and Macintosh laptops, will be offered complimentary Wi-Fi at thousands of high-traffic locations in dozens of cities nationwide, courtesy of cloud-based digital entertainment destination, Google Play.
The free Boingo Wi-Fi lasts through the end of September.
Sponsored Wi-Fi locations include 15 airports, including New York’s John F. Kennedy, Chicago O’Hare and Seattle-Tacoma; Boingo-enabled Manhattan subway stations; and thousands of hotels, shopping malls, cafés and recreational areas. Consumers taking advantage of the free Boingo Wi-Fi sponsored by Google Play can get free content, check out the latest releases and stay entertained with instant access to their favorite music, movies, books, apps and more.
“Google Play is the first to take part in our newly expanded Wi-Fi sponsorship network, which reaches millions of consumers each month with place-based brand engagements,” says Dawn Callahan, vice-president of consumer marketing for Boingo Wireless. “Sponsorships like this give users the free Wi-Fi they crave, advertisers the consumer interaction they need, and venues the revenue to offset the costs associated with providing a high-bandwidth Wi-Fi experience.”
With the recent acquisition of Cloud Nine Media, Boingo Wireless now offers brands a global advertising network that includes more than 70 leading airports, the New York City subway, shopping centers, stadiums and thousands of hotels, restaurants and recreational areas, reaching more than 1.5 billion people annually.
Boingo Wireless Inc. makes it easy, convenient and cost-effective for people to enjoy Wi-Fi access on their laptop or mobile device at more than 500,000 hotspots worldwide. With a single account, Boingo users can access the mobile Internet via Boingo Network locations. Through its Concourse Communications Group subsidiary, Boingo operates wireless networks at large-scale venues worldwide such as airports, major sporting arenas, malls, and convention centers, as well as quick serve restaurants.
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