Scala Inc., today announced that Dr. Stefan Menger has joined the company as Vice President of Advanced Analytics.
Prior to joining SCALA, Dr. Menger served as Vice President of Business Analytics for ColdLight Solutions, which pioneered the usage of neural-network-based analytics in Marketing.
“We are extremely pleased to have Stefan leading our Advanced Analytics practice at Scala. There is a tremendous opportunity to help retailers and fast food restaurants leverage their existing ‘big data’ to improve sales via digital signage”, said Tom Nix, Scala CEO.
“Scala is enabling a web like predictive experience for consumers by displaying “products or services you might be interested in” messaging at the point of decision. Stefan brings a wealth of experience to the process of analyzing various data sources such as customer loyalty card data, weather or gas prices to predict purchase patterns then display the best message to promote the sale”.
Dr. Menger has more than 20 years of expertise in Data Analytics in a broad range of business fields including Healthcare, Pharma, Energy, and IT.
He received his Ph.D. in Geophysics in 1991 from Ruhr University Bochum, Germany. During the course of his international career, Stefan Menger has worked for organizations ranging from startups to global Fortune-500 companies.
Prior positions include Director Engineering with Siemens Medical, where he led the development and support of Siemens’ Radiology Information System product line, and Manager of Application Development with Halliburton Energy Services heading the development team for processing and analysis of MRI data gathered in oil wells.
Dr. Menger has authored and co-authored over 30 mostly peer-reviewed papers and holds several patents.
September 19th, 2012 at 18:51 @827
Good thinking, Tom. Most retailers will want to learn about back propagation from a CMS vendor. After all, neural nets are clearly core. I am sure your channel partners will grasp the central concepts intuitively as well.