Adrian J Cotterill, Editor-in-Chief
Premier Retail Networks LLC (PRN), a Technicolor company and one of the leaders in Digital Place-based Media services and advertising sales, announced this week that it is a Gold Tier Partner of Advertising Week 2012.
During the event, which will be held October 1 – 5 in New York, PRN will demonstrate how brands can leverage Digital Place-based Media by incorporating mobile strategies and having participants engage in a sweepstakes drawing using a mobile-to-media pairing.
Additionally, PRN executives will play featured roles in the WIRED® Innovation Roundtable and the CNBC® Masters of Monetization 2.0 events, to be held at the conference on October 1st and 2nd.
- On Monday, October 1st at 11:30 a.m., Ahmad Ouri, president and CEO of PRN, will serve as a featured panel member of the WIRED Innovation Roundtable: ‘Big Ideas and the Nexus of Tomorrow‘ which will be hosted by Jason Tanz, senior editor at WIRED – the panel will discuss the intersection of business, culture, innovation, and science as it relates to the advertising industry.
- On Tuesday, October 2nd at 5:00 p.m., John Chin, VP, Sales and Marketing Solutions, will participate in the CNBC Masters of Monetization 2.0 seminar. Moderated by Julia Boorstin, the panel of leaders in social media and technology – including executives from LinkedIn®, Twitter®, Foursquare® and Tumblr® – will discuss the evolving role of social media and related technologies in advertising
Ahmad Ouri, president and CEO of PRN, who of course is also speaking at our #DSInvestor Conference in New York on Wednesday 17th October told us “As the primary digital advertising medium exclusively targeting consumers while they’re in retail or dining environments, Placed-based Media will play a key role in omni-channel strategies and bring together social, mobile and other platforms to provide a brand experience that is truly relevant and engaging”.
To demonstrate the role of mobile technology in place-based advertising, PRN will hold a sweepstakes drawing where Advertising Week attendees can learn about and enter via a mix of mobile and place-based media.
Two brand new Fiat automobiles will be awarded as the Grand Prizes. “As participants enter the sweepstakes for a chance to win a new car, they’ll experience the power of pairing mobile strategies with Digital Place-based Media and how it results in very effective brand engagement,” said Ouri.
Additionally, during Advertising Week’s invitation-only events, PRN will offer sneak previews and demonstrate the next phase in Digital Place-based Media at its Conversation Station, located at Booth 5, for select members of the press and other guests.
We are also told to watch out for a major transformational announcement coming from PRN at Advertising Week on 1st October!
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