Gail Chiasson, North American Editor
Well, we knew that San Francisco-based Premier Retail Networks had a major announcement up its sleeve and here it is: Just in time for Advertising Week – and a couple of weeks prior to the Digital Signage Investor Conference where Ahmad Ouri, CEO, is a much-anticipated speaker – PRN, a major player in digital place-based media services and advertising sales, is re-launching as IZON Media, leveraging its expanded footprint and omni-channel strategy across multiple media platforms.
The rebrand of the Technicolor-owned PRN to IZON Media (pronounced ‘eyes-on’) reflects the company’s dedication to integrate mobile, social and other technologies with its content strategies and vast network of strategically located digital screens to create unprecedented interaction between brands and consumers.
The rebrand is accompanied initially with a new logo in what becomes IZON Media’s corporate colours of turquoise blue and orange. The broken circle above the letter ‘I’ on the logo resembles the iris in an ‘eye’ symbolizing that IZON Media keeps its ‘eyes’ on brands.
“IZON Media is leveraging its two decades of expertise in path-to-purchase consumer behavior to transform the way digital screens are used as activation mechanisms by marketers,” says Ahmad Ouri, CEO, IZON Media. “As smart phones become ubiquitous, our media networks and the 300 million pairs of eyes on our screens every month are uniquely positioned to bridge the gap between online and offline advertising.”
Social and mobile behaviors are forcing marketers to reconsider how to effectively reach consumers at a time when it is easier than ever to bypass traditional media messages.
“By adding social and mobile strategies to the mix, marketers can further leverage our screens and enhance conversations with their targets,” says Ouri. “Interacting with consumers at the right time, place and mindset yields extremely effective consumer engagement and deeper brand experiences.”
To demonstrate the power of mobile-to-place-based media pairings, IZON Media is using on-screen mobile calls-to-actions to engage Advertising Week attendees in a sweepstakes give-away. The campaign demonstrates the effectiveness of integrating three key marketing tools – strategically located screens, inspiring content and mobile devices – to inspire direct consumer engagement and spark brand activation.
IZON Media makes it easy to deliver contextualized content in more than 10,600 coveted high dwell-time locations where valuable audiences are in shopping mode and spending money.
Keeping eyes on brands is IZON Media’s core business. With over 120,000 strategically placed screens located in more than 10,600 coveted retail and quick-service restaurant venues, IZON Media offers marketers the opportunity to create authentic brand experiences with 300M third-party measured viewers every month. Research providers include leading third-party sources such as The Nielsen Company, Arbitron and GfK Custom Research. Its clients – which include leading national advlertiser and venue brands including 7-Eleven, Sam’s Club, Target, Costco, Walmart, ShopRite, Wendy’s and KFC – leverage IZON Media’s two decades of expertise in consumer behavior and building smart, effective content and media strategies.
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