Gail Chiasson, North American Editor
The Digital Place-based Advertising Association has announced a lineup of additional speakers for its 5th annual Digital Media Summit at the New York Hilton on Tuesday, Oct. 16.
The Summit will examine critical topics related to digital place-based media, including contextual engagement and planning strategies, and feature case studies presented by leading national advertisers.
Just announced is that Patti Foley, director marketing communications and merchandising for Jack in the Box, will join a Case Studies session at 11 a.m. with previously announced marketers Oppenheimer Funds, Hallmark and Fosters.
The panelists for the session ‘Digital Place-based Media – The Brand Marketer’s Perspective’ to be moderated at 9:30 a.m. by David Verklin, partner, VSV Partners and former CEO of Hal Riney, Carat and Canoe Ventures, have been announced. They include: Ben Pagel, assistant brand manager, Energizer Personal Care; Pete Krainik, founder and CEO, The CMO Club; and Steve Palmisano, founder AdElevate (formerly senior vice president, marketing services, Pfizer Consumer Healthcare). The marketers will speak candidly about why they use DPb media, the barriers to greater usage and how agencies, networks and other stakeholders can help overcome some of these barriers to deliver a more useful and impactful tool for their brands.
We also noticed that Dr. Carl Marci, CEO chief science officer, Innerscope Research, has joined the 2:10 p.m. session, ‘The Latest Advances in Research and What it Means for DPb’, moderated by Don Gloeckler, chief research officer, Advertising Research Foundation, formerly of P&G. Other previously announced panelists include Jim Spaeth, founder, Media Behavior Institute; David Shiffman, senior vice president, director of research, MediaVest; and Leslie Wood, chief research officer, Nielsen Catalina Solutions.
And we see that FK Funderburke, director, digital merchandising and mobile strategy, SapientNitro, will join panelists Stephen Randall, founder and CEO, LocaModa; Sanjay Manandhar, founder and CEO, Aerva; and Mikhail Damiani, CEO/co-founder, Blue Bite“ on the panel ‘Using Technology to Engage Consumers – Best in Class Case Studies’, moderated by Jim Harris, CEO, Wall Street Journal Office Network at 3 p.m..
Further, Lee Doyle, president, client development, Mindshare, will participate in the 4 p.m. town hall-style open meeting with David Krupp, president, Kinetic; John Muszynski, chief investment officer, SMG X; and Pierre Richer, president, NEC Display Solutions. The entire audience will be involved in this discussion on strategies to grow the industry.
A networking lunch sponsored by RMG Networks will offer attendees an opportunity to catch up with friends and discuss today’s most pressing issues at various specifically designated subject matter tables. The luncheon slot is also another opportunity to visit the Media Lab, open all day and featuring at least 10 leading digital place-based networks and new technologies.
And, as previously announced, NEC will present a lunchtime demo of VUKUNET, the universal ad serving platform for digital place-based media. With millions of screens, thousands of screen formats, hundreds of content management systems and of proof-of-performance reports, VUKUNET streamlines them all together real-time making it easy for both the buyers and sellers. NEC will present a live demo that shows the process of planning and flighting a campaign, then within minutes playing the ad and delivering proof-of-performance real-time.
See the full agenda and register here. Registration is now open for the day-long event, with attendance expected to increase by 25% over last year to a record of more than 500 registrants.
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