Gail Chiasson, North American Editor
The Digital Place-based Advertising Association has made an almost-last-minute announcement that James Cordero, senior director of marketing at Walmart, will join the opening panel at the association’s annual Digital Media Summit Oct. 16 at the New York Hilton.
Cordero is expected to be someone that you won’t want to miss hearing.
Cordero, former senior global director at The Dannon Co., joins a group of distinguished marketers on the Digital Media Summit’s opening panel: Digital Place-based Media – The Brand Marketer’s Perspective.
Other participants on this panel include: Kirti Srikant, assistant vice president/director of brand marketing & advertising, Oppenheimer Funds; Pete Krainik, founder and CEO, The CMO Club; Steve Palmisano, founder AdElevate (formerly senior vice-president, marketing services, Pfizer Consumer Healthcare); and Ben Pagel, assistant brand manager, Energizer Personal Care.
This 10:00 a.m. session will be moderated by David Verklin, partner, VSV Partners and former CEO of Hal Riney, Carat and Canoe Ventures.
The marketers are expected to speak candidly about why they use digital place-based media, the barriers to greater usage and how agencies, networks and other stakeholders can help overcome some of these barriers to deliver a more useful and impactful tool for their brands.
The Digital Media Summit will examine critical topics related to digital place-based media, including contextual engagement and planning strategies, and feature case studies presented by leading national advertisers. The event also will delve into key issues and the latest advancements in the research arena, as well as case studies on engaging consumers through technology.
Registration is still open for the day-long event, with attendance expected to increase by 25% over last year to a record of more than 500 registrants. Registration details can be found here.
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