DailyDOOH

Gail Chiasson, North American Editor

For the first half of 2012, revenue in the mobile category increased 95% to $1.2 billion, according to a new report by the Interactive Advertising Bureau.

This nearly eclipsed the total mobile advertising revenue for the entire year of 2011, at $1.6 billion.

The figure were part of an overall look at digital revenue, focusing on online.

 Print This Post

Tweet

This entry was posted on Monday, October 15th, 2012 at 10:00 @458 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.