Largest Digital Ad Platform For Retail Pharmacy
Adrian J Cotterill, Editor-in-Chief
SoloHealth claims to be developing the nation’s largest digital ad platform for retail pharmacy built on the nationwide rollout of its FDA-approved SoloHealth Station health and wellness digital kiosks.
The SoloHealth Station, a free and bilingual platform, is currently being installed in retail locations nationwide including Sam’s Club and Walmart stores. Already in hundreds of select retail locations, the SoloHealth Station is expanding to more than 2,500 store locations by mid-2013 and scaling to more than 4,000 by 2014.
SoloHealth’s inaugural advertising partners include Johnson & Johnson, P&G, Pfizer, Bayer, Hallmark and The Coca-Cola Company. WellPoint, Dell, and Coinstar, Inc., have all partnered with SoloHealth, each making strategic financial investments in the SoloHealth Station platform.
Bart Foster, CEO & Founder of SoloHealth told us “Our platform allows brands to become solutions for consumers—reaching health-conscious shoppers when they are engaged and interested in products that are aisles away, not miles away.”
A healthcare consumer engagement platform, the SoloHealth Station offers highly personalized, targeted and interactive opportunities for consumers, advertisers and retailers by placing kiosks in high-traffic retail locations and offering online advertising including interactive banners, :15 to :30-second interstitial videos, e-newsletters, email activation, digital signage and more.
Advertisers can engage shoppers through interactive display, video and custom solutions that can be tailored to specific advertising needs and delivered based on CPA, CPC, CPM or CPE goals.
The SoloHealth Station provides health screenings for vision, blood pressure, weight, and body mass index, a symptom checker as well as an overall health assessment free of charge.
October 18th, 2012 at 11:29 @520
The concept and model are very reasonable, but is this a case of being careful what you wish for? The numbers sound great, but you have to wonder what the landlord’s piece of this pie will be. Based on a consistent history, it is probably a very large component of overhead. Will there be enough left to leave Solo healthy?
October 18th, 2012 at 14:42 @654
They are exhibiting at the Shopper Marketing Expo right now and the stations look and work very well. With the right fundamentals, this platform will do very well.