Adrian J Cotterill, Editor-in-Chief
The first thing that Klocktornet AB / DISE / Display Evolution (delete as applicable cos’ it’s stupidly confusing what they actually want to be called) should do with the money they recently raised from Almi Invest is figure out what their name is and do some form of branding exercise.
Earlier in the week it was “Klocktornet AB, the creator of DISE digital signage software” have blah, and today it’s not only “DISE recruits Sony product manager Martijn Bakker” but also in the same release “We can happily announce that Display Evolution has employed former product manager for Sony Ziris, Martijn Bakker” .. so which one is it?
Pathetically bad branding.
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