Gail Chiasson, North American Editor
Norcross, Georgia-based NanoLumens has developed a strategic alliance with São Paulo, Brazil-based technology integrator NC4U to support the display manufacturer’s rapidly growing Latin American market.
The partnership was formed after the companies worked together on Latin America’s largest-ever digital signage installation project for São Paulo’s new Metro Line 4. According to Almir DeCarvalho, NanoLumens‘ vice-president of international sales, this is an important step in the company’s expansion into international markets.
NC4U also has a partnership with Stratacache, announced last March.
“Retailers, sports arenas, convention halls and public transportation hubs all over the world are recognizing incredible benefits of NanoLumens LED displays,” DeCarvalho says. “Our new partnership with NC4U gives our technology the representation it deserves in the Latin American market. High quality digital signage installers and systems integrators will play an integral role in NanoLumens’ growth as they increasingly spec our products and help us grow public visibility.”
NC4U is a full-service company that specializes in digital signage applications, using today’s most advanced display technologies to merge advertising, promotions, media, engineering and technology to meet every client’s digital signage and advertising needs.
Edgard Bueno Jr., NC4U, says that NanoLumens’ LED display technology gives Latin American advertisers and business owners a unique and powerful new medium to deliver their digital messaging to the masses.
“In a fiercely competitive field like digital signage, NanoLumens has made a name for itself by offering a product that no other manufacturer can match,” Bueno says. “The NanoLumens displays we are installing at São Paulo’s new Metro Line 4 stations are the digital centerpiece of the project, and we’re excited to be a part of bringing the company’s breakthrough LED displays to the Latin American market.”
NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a bright, seamless, high resolution picture quality that can be viewed from any angle throughout the display horizon without color shift or image distortion. They help marketers engage their customers at trade show, retail, hospitality, stadium, arena, transportation and public event environments.
NC4U delivers turn-key digital signage solutions across all Brazilian territory, including content design and distribution, monitoring, media checking, installation, maintenance and technical support, either directly or through its clients in more than 200 retail stores and supermarkets. The company has more than 2,800 exhibition points installed throughout Brazil. NC4U specializes in Point-of-Sale digital signage solutions featuring full service interactive displays and content design, and software development including e-mail, social networks interfaces, printing, audience metering and voice recognition.
Follow DailyDOOH