How not to annoy your customers
Adrian J Cotterill, Editor-in-Chief
Last week’s Economist (print edition) – not all International editions – had an article subtitled “Is in-store television an effective advertising tool? Perhaps, if done right”
It makes mention of Tesco TV, PRN, Wal Mart and a survey of retailers by Retail Systems Research (RSR) that found “in-store TV increased overall sales by 2%”
Tesco TV is Tesco Screens now of course and is doing much better than intimated in this story but again it is great to see digital out of home making more mainstream press. This is a good start to the new year, let’s all make sure it continues – keep hounding those news and story editors!!!!
http://www.economist.com/business/displaystory.cfm?story_id=10431119
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