With QSR Digital Signage installations seemingly skyrocketing, few events trigger a flurry of localized installations like a renovation of a local mall or food court.
A great example of this, is shown below. It’s a photo gallery of a recent food court transformation of Toronto’s posh Yorkdale Mall…
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- Yikes! Thai Express uses consumer TVs for their menus
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- A&W Guy proud of his new digital menus
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- TMI on busy menus at Booster Juice
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- Jimmy The Greek deploys a simple, clean dual-screen layout
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- KFC builds-in POP screens into the ordering counter
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- ManchuWok tidily builds the menus into the back wall
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- Teriyaki Express hides their menu entirely out of view
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- Shanghai Dim Sum digital menuboards take center stage
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- Villa Madina digital menus tucked above the order/queue spot
While it is clear that a direction to adopt digital was likely given to the tenants (as some of the brands don’t have any known installs of digital menus in other locations, or clearly any idea what to do with a digital menu), each install was handled by the individual tenant – leading to a few consumer-grade hang-and-bang outcomes!
Overall, a great improvement over the the non-digital status quo and expected to be the direction other malls will follow in the future.
Looking to 2013, with many global real estate operators investing millions to upgrade their properties in pursuit of key fashion tenants and retail real estate being hailed as a sound global investment, the opportunity for ‘digital uplifts’ in food courts and general retail spaces will grow throughout 2013.
December 20th, 2012 at 14:13 @634
Great to see..always thought this was eventually going to happen..and to think we at DAN Media and then Neo Advertising started it all:)…
Happy holidays DOOH:)