Adrian J Cotterill, Editor-in-Chief
Amscreen, Europe’s largest digital media network owner, has today announced it will extend its deal with Garmin, the world leader in satellite navigation. The deal marks the first time Garmin have booked an annual deal with Amscreen and comes as a result of the success of last year’s activity.
The annual contract will enable Garmin to obtain consistent brand awareness with a highly appropriate audience of motorists, both through traffic sponsorship and relevant advertising. The partnership will see Garmin content screened across the 1,900 forecourt locations for the duration of 2013.
Dawn Ramsay, Managing Director of Garmin UK told us “Last year’s activity with Amscreen was a great success and we’re pleased to be entering into an annual contract with them. Through a combination of sponsorship activity and flexible personalised content, we’re hoping to further raise brand awareness and the extensive Amscreen network enables us to talk directly to our target audience. This is a highly relevant platform which will form part of our exciting new developments for 2013”.
In addition to traffic sponsorship, Garmin will also be utilising the Amscreen network to drive awareness of its full range of GPS products, which cover traffic, leisure as well as sports and fitness. Working with Amscreen on a technological level, campaigns will extend beyond national targeting, with React, Day part and Geo +, enabling retail content to be given bespoke local detail in order to deliver pioneering ad solutions.
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