Russ Curry, Ministry of New Media
BlueFox has introduced an automatic image cropping feature, based on reframing technology from Technicolor, to offer optimal re-sized photos for all screen aspect ratios. All available BlueFox feeds can now be offered, not only in the 16:9 aspect ratio, but also as a standard in 9:16 resolution – with full-screen photos – we saw this at #ISE2013 and it looked really good, Ed
Whereas the manual process of cropping content to different screen formats and sizes is both time consuming and expensive, the intelligent reframing technology integrated by BlueFox under a license from Technicolor does not require any editorial intervention. The technology adapts images to any screen aspect ratio, in an optimal yet fully automated way, whatever the original image format and without any distortion or stretch.
This feature is supplied by BlueFox at no additional cost to its subscribers, whether they choose to receive the images accompanying the numerous content feeds without any cropping, or cropped to a 16:9 or 9:16 aspect ratio (other aspect ratios are available on demand).
Developed by its Research & Innovation arm, the reframing technology from Technicolor relies on proprietary algorithms for computational modeling and prediction of human visual attention in order to detect viewer attention areas within an image. Based on the desired output aspect ratio, the software automatically positions a cropping window so as to best retain the detected viewer attention area(s) within the cropped image.
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