DailyDOOH

Gail Chiasson, North American Editor

Really interesting news was revealed by Arbitron at #dse2013, that the company is testing the use of its Personal People Meters to measure digital place-based media.

The company’s next step is to work with retailers. We’ll be doing a full story on this,

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This entry was posted on Tuesday, February 26th, 2013 at 20:41 @903 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.