Gail Chiasson, North American Editor
Manhattan-based Van Wagner Communications, one of America’s largest, premium Outdoor Out-of-Home media operators, has selected Ayuda Media Systems’ Splash, Juice, and Finance products to manage the entire media sales workflow for its newest digital billboards in New York.
The 10 new digital boards, measuring 14’ x 48’, are spread across Metropolitan New York.
“We were looking for a single platform that could handle our entire workflow, which spans sales checking digital avails, generating proposals, contract management, digital scheduling, digital playback, proof of play, invoicing, leasing and financial reporting,” says Jordan Schaps, president of Van Wagner East Coast.
“Were it not for Ayuda, we would have had to go with three software vendors to get this done, which would have slowed us down. With its one single platform, our account executives use Juice to generate proposals, our schedulers use Splash to schedule and upload creative and get proof of play reports, and our finance team uses their Finance product to generate invoices and calculate lease payouts.
“And Ayuda came through for us and implemented this project within 30 days.”
The high profile digital billboards are part of Van Wagner’s Metropolitan Transit Authority (MTA) network and are seen by millions of commuters every day.
The network is entirely managed by Ayuda’s platform and allows Van Wagner to propose, sell, schedule, and even invoice for these panels from a single integrated platform.
Splash is Ayuda’s sales CRM product and includes digital avails and digital proposal generation. Splash is Ayuda’s digital content management system and works with the free, multi-platform, open source media player OpenSplash running on each billboard. The Finance product from Ayuda includes functionality such as billing schedules, invoice generation, lease agreement management, lease payout calculations, and financial reporting. All of these products are part of the single, integrated Ayuda Platform.
Andreas Soupliotis, CEO, on announcing Ayuda’s providing the unified technology that proposes, plays, and invoices ads in these high profile digital locations for Van Wagner, says, “I respectfully challenge any of our competitors to do all of this from a single platform: manage CRM leads, sales proposals, schedule, play digital content, invoice, lease payout, and transfer to a GL. Software vendors in this space have historically come in three flavors. Some are CRM vendors, some are media workflow management vendors, while others are digital signage vendors that concentrate on technology to push content to screens. To my knowledge, we are the only vendor that does it all from one platform. And I’m especially delighted to be able to do this for a company like Van Wagner that is known for its excellence in out-of-home.”
Since posting its first imprint in Times Square in the 1970s, Van Wagner Communications has been recognized as one of the most innovative industry leaders in the development of outdoor advertising. Van Wagner Outdoor, a subsidiary of Van Wagner Communications, offers prominent signage across diverse formats in major metropolitan areas. It is the market leader in New York City (large format and street furniture), holds leading positions in Los Angeles and Washington, DC, and has a significant (and fast growing) presence in Boston, Chicago, Miami, San Francisco, and Toronto, Canada.
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