Newad Agreement For Canlan Ice Sports In Canada
Gail Chiasson, North American Editor
Montreal-based Newad has signed an exclusive agreement for all advertising platforms and sponsorships available at the Canadian facilities of Canlan Ice Sports Corp., believed to be the largest owner of multipurpose recreational and entertainment facilities in North America.
Canlan venues attract over 11 million visitors each year. This long-term agreement includes a network of digital screens, rink-boards, in-ice branding, building naming rights, dressing rooms, experiential events, brand customizable sponsorships and many other creative initiatives. This complements the existing classic and mega banner formats already being displayed at Canlan, since Aug./12.
This agreement allows Newad to further expand the digital landscape offered to its advertisers.
“This agreement reflects Canlan’s trust in our expertise and ability to deliver relevant advertisers, both in terms of quality and quantity, in order to generate solid revenues,” says Philippe Marchessault, Newad’s executive vice-president operations, development and innovation. “Our advertisers can now work in collaboration with Newad to identify dynamic solutions aimed at optimizing their advertising investments in a vast, captive and expanding market.”
The addition of Canlan’s 260 TV network screens consolidates Newad’s position as one of Canada’s leaders in digital signage.
“Newad quickly demonstrated its know-how by respecting and understanding the specific nature of our facilities, the expectations of our 11 million annual visitors as well as our revenue objectives,” says Paul Dillon, vice-president of sales, marketing and service of Canlan Ice. “This is why we now wish to entrust our advertising sales and sponsorship operations to their expert teams.”
Canlan Ice Sports Corp is the North American leader in the development, operations and ownership of multi-purpose recreation and entertainment facilities. As the largest private sector owner and operator, Canlan currently owns and/or manages 20 facilities in Canada and the United States with 62 surfaces including ice rinks and indoor soccer fields. One of the premier brands of its portfolio of programs is the Adult Safe-Hockey League, the world’s largest adult recreational hockey league, with over 80,000 members.
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