Gail Chiasson, North American Editor
At LG Electronics booth at #dse2013 Jay Kang, senior marketing manager, gave me an extensive tour of the company’s wide range of offerings.
Jay Kang
Among them, I found that In-Plane Switching (IPS) technology offers a series of advantages for digital signage displays and, especially, a solution for a problem that I didn’t know screens encountered: a blackening effect in high temperatures. IPS technology means wider viewing angles, enhanced image quality, improved reliability and optimal brightness, all key attributes for a superior digital signage solution..
Since you get consistent and accurate color from virtually any angle, there is no fall-off in color accuracy and no diversion in contrast ratio at wide angles.
IPS displays deliver superior image quality, especially in outdoor applications. Unlike conventional screens, even in direct sunlight, there is no blackening defect up to 230 degrees Fahrenheit. The contrast ratio of 500,000:1 deliver vivid images with the deepest blacks.
LG also offered the beautiful 4K screens that took my eye at several booths at the show. The company’s 84” ultra-high definition (four times the resolution of Blue Ray) is already on back order, and McCarran Airport im Las Vegas is among those wanting more such screens. The 84” class Ultra HD display may be mounted in portrait or landscape mode and also features a multi-touch option that’s perfect for commercial applications.
The company’s interactive video wall was impressive. It can go up to 25 units in size and would be great for public spaces such as museums. It also allows users to send pictures to the social networks.
LG also offered many other solutions including a virtual fitting room – its Smart Store.
All of LG’s LED signage displays are ENERGY STAR qualified and incorporate LG’s EcoSmart features, which allows for multiple manual and automatic options for energy conservation, providing an ideal solution for corporate and lodging environments looking to save on energy costs.
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