MPV Marketing at Retail Show 2014
Russ Curry, Ministry of New Media
If the trend from last year continues (and there is no reason to think otherwise) then the MPV Marketing at Retail event, even though it is biennial, is clearly emerging as the leading show for Digital Signage in retail in France.
The next show takes place 1st, 2nd and 4rd April 2014 at Porte De Versailles and brings together all the different industry sectors that aim to activate purchase at the point of sale: POP advertising, shop fitting, retail design, shop furniture, digital-to-store, digital instore, materials and components, marketing consultancy, surveys and sales stimulation.
It’s organised by Reed Expositions on behalf of POPAI France (the French Institute of Communication and Advertising at the Point-of-Sale).
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