Brandmuscle Launches Digital Menus For iPads And Android Tablets
Gail Chiasson, North American Editor
Chicago-based Brandmuscle recently launched digital menus for iPads and Android tablets.
An extension of the company’s local marketing platform, the application allows restauraunteurs to create customized, interactive digital menus that can be browsed tableside by customers and waitstaff to confidently make wine and beverage selections and submit orders.
Easy to use administrative tools allow restaurant managers to customize the look and feel of the menu, arrange the order in which items are displayed and add meals for food pairings. Managers can also update pricing, add or delete SKU’s and access dashboards to manage inventory and track product sales.
Brandmuscle partnered with WineQuest, provider of Wine Menu Management solutions in North America to develop the application, tapping into WineQuest’s propriety beverage database that contains information on over 177,000 wines, beers and spirits including label data, images, product facts, tasting notes, winemaker stories and unique flavor profiles.
“The unique combination of our wine expertise and brandmuscle’s menu development experience will set a new standard for beverage service in the digital era,” says Jim Lawless, WineQuest’s managing partner.
“With the convergence of digital media and local marketing, this was a very logical extension of our business,” says Dave Wilson, brandmuscle’s president beverage alcohol. “Restaurateurs want to deliver a unique experience for their guests and offering their customers more information on wine and or wine and food parings, allows them to do it. This is also true for spirits and beer. Tablets provide an outstanding delivery mechanism at the table and we’re developing complementary mobile applications as well.”
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