Wi-Fi Enabled Park Benches
UM London and out of home planning and buying specialist Rapport have collaborated with Ministry of Experience to bring Wi-Fi enabled benches to London and Birmingham parks as part of their work for the new Microsoft ‘work from anywhere’ campaign.
Promoting cloud-based productivity software, Office 365, sees superfast 4G Wi-Fi added to benches in four London squares – Bloomsbury Square, Tavistock Square, Red Lion Square and Russell Square – providing users with a connection to a Microsoft for Business content hub.
This is believed to be the first time any of these parks have allowed commercial advertising in their spaces. Locations in Birmingham include Victoria Square and Colmore Square.
The park benches have been designed to meet current environmental considerations, being made from 100 per cent recycled plastic and with power generated by renewable energy sources (85 per cent hydro, eight per cent wind and seven per cent solar).
April 22nd, 2013 at 20:49 @909
[…] The outdoor ads around the launch of the new Microsoft Office software (you remember, it’s the perennially not-that-great suite of programmes to help people with real jobs add VAT to things, or make signs) have been much more exciting than the product themselves. As well as some nice livery work on the trains out of Liverpool Street, and some traditional sheets like those below (no doubt aimed at the busy commuter who wants to spend several hundred pounds on a new way to enjoy Excel spreadsheets) Microsoft have teamed up with UM and Rapport to do some risqué stuff in the park.* […]
June 25th, 2015 at 21:08 @922
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