Dallas Love Field Adds New Networks
Gail Chiasson, North American Editor
ClearVision, the airport TV network of Allentown, Pennsylvania-based Clear Channel Airports, marketer of airport multimedia, was launched at Dallas Love Field Airport last Monday April 8, 2013.
The new in-airport television network features local, regional and national sponsors’ products and services in starring roles opposite some of the best news, sports and entertainment from all the major broadcast networks, and, for the first time, children’s programming. Dallas Love Field sees approximately 8 million travelers annually.
The strength and flexibility of this platform goes beyond its daily line-up of programming with the launch of ‘ClearVision Kids’ at Dallas Love. The airport’s management requested a separate children’s television network and ClearVision delivered a customized solution for the Kids’ Zones at the airport – an innovation now available for all ClearVision airports.
“With the launch of ClearVision TV throughout Clear Channel Airports, Dallas Love Field continues its commitment to leading the evolution of our passengers’ experience,” says Mark Duebner, director, Aviation, Dallas Love Field. “ClearVision is an entertaining medium for us to introduce air travelers to the best attractions, food and events Dallas and Texas offer by positioning this information alongside some of the most-watched television programs today.”
ClearVision provides airports, content partners, and advertisers with an unparalleled ability to reach and engage air travelers – through customized content ranging from local news to top network shows and live events.
“ClearVision brings airport entertainment into the 21st Century and represents a disruptive force for airport advertising in the U.S.,” says Faith Roland, Clear Vision Business Development, Clear Channel Airports. “It’s the latest example of how Clear Channel Airports continues to develop and deliver transformational solutions to the out-of-home market that allow brands to connect with consumers in an even more meaningful way.”
ClearVision, debuted in Feb./13 at Louis Armstrong New Orleans International Airport and made its second touch-down at Raleigh-Durham International Airport. Its programming strategy delivers a 24-hour-a-day lineup of top network shows from 150 content providers, transformed into short-form ‘mini-sodes’, news, weather and sports while enabling airports to offer a customized TV station featuring local businesses and relevant airport promotions.
Roy Laughlin, chief revenue officer and general manager, ClearVision/ConnectiVision, says, “Captive audience is an overused term, but not in this case of this new airport-branded single channel solution with top-rated network programming. ClearVision allows local, regional and national businesses access to the sought after traveler audience in a venue where there is no fast-forward button.”
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