Adrian J Cotterill, Editor-in-Chief
Moviegoers in the top 10 US markets will soon be able to interact with Monster Wall video displays in select theater lobbies, thanks to a new deal between NCM Media Networks and Monster Media.
NCM Media Networks and Monster Media have signed a multi-year exclusive agreement to bring interactive Monster Wall video displays to the lobbies of select movie theaters nationwide.
These fully integrated, free-standing interactive video units aim to enhance the movie-going experience and bring the excitement of cinema to life in a whole new way. Made up of a 10’ x 8’ display unit of nine 46” LCD screens, the movie theater Monster Walls are equipped with multi-touch, motion activated, kinect-style interaction, photo capturing functionality, augmented reality and are NFC enabled.
Cliff Marks, president of sales and marketing with NCM Media Networks told us “We like to think big at NCM, and Monster Walls are a perfect way to add huge impact to an integrated cinema program,” said “Our research has shown that NCM moviegoers spend at least 10 minutes in our theater lobbies, so when our audiences see a brand on the big screen and can also interact with that brand in the lobby environment, it creates a unique level of engagement throughout their movie-going experience that can’t be found in any other video marketing platform.”
NCM’s Cliff Marks will be presenting at The DailyDOOH Investor Conference which is being held in New York 23rd to 24th October 2013.
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