Gail Chiasson, North American Editor
The Franklin Institute, premier Philadelphia Science Museum, has introduced a digital ticketing system involving a versatile and stunning display of five, full HD, 55” screens installed at the Museum’s ticketing entrance.
The screens display such information as ticket prices, current or upcoming exhibits, show and tour group times, and video trailers. With the use of dynamic pricing, customers are offered ticket packages for museum experiences that are available at the time of their visit, allowing the museum to maximize promotional efforts for these programs.
The Franklin Institute’s previous static signage for ticketing and promotions was becoming cumbersome and expensive. With its new digital signage, the museum has increased flexibility in changing ticketing prices as well as decreased the time it takes to make these updates. The new displays also enable more eye-catching advertising content that reduces perceived wait time for those in line to buy tickets.
The museum chose Scala software for this project and worked with Scala Certified Partner, Applied Video Technology.
“This new ticketing signage system now gives us the opportunity to cycle through imagery for our films and special exhibitions so that visitors can see the full breadth of our museum offerings,” says Jeanne Maier, director of design, The Franklin Institute. “The screens also showcase visitor friendly ‘package pricing’ that shift to discounted evening or special event pricing through the pre-programmed content management system.
“Our investment in the new signage has saved on both labor and materials for producing printed signs. The digital signs have also uncomplicated the offerings for our visitors now that the pricing is tailored to show only those museum experiences that are available during the time of day of their visit.”
Robyn Ellan, senior director of marketing, Scala, says, “The Franklin Institute’s high caliber of programs and exhibits really grab attention on these new dynamic displays.”
The Franklin Institute is a renowned and innovative leader in the field of science and technology learning, as well as dynamic center of activity. It is dedicated to creating a passion for science by offering new and exciting access to science and technology.
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