DailyDOOH

Adrian J Cotterill, Editor-in-Chief

This Valentine’s Day several brands have been running tactical two or three day campaigns on CBS Outdoor Alive’s XTP digital network.

In an effort to inject ‘love’ into commuters’ lives in the run-up to Valentine’s Day, News International’s thelondonpaper reproduced personal ads from its Lovestruck column and displayed them on 23 x Cross-track Projection (XTP) screens across London from Monday to Friday last week.

Also we saw that dating website www.mysinglefriend.com ran a campaign on the 13th and 14th February urging morning commuters to put an end to Valentine’s Day schmaltz with a dark-humoured creative that drives viewers to www.thebeargetsit.com

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This entry was posted on Saturday, February 14th, 2009 at 16:33 @731 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.