DailyDOOH

Gail Chiasson, North American Editor

Engage Production Ltd, London, U.K., specialists in interactive technologies for branded environments, has announced– in conjunction with the Studio of Cinematic Architecture (SOCA)
and Jump Studios, also both in London – the completion of two stunning installations for Bloomberg’s headquarters in New York.

The installations consist of a sculptural piece known as The Scroll and a touch screen table known as The Hub. These dynamic installations capture the excitement of the Bloomberg brand and dynamically describe the many facets of its business.

Designed by SOCA and Jump Studios and realized by Engage, The Scroll is a digital information display delivering Bloomberg news and data in a compelling and unexpected way. The data surface appears to protrude from the wall on an array of colourful lights. These lights respond in real time to the changing colour of the content displayed on the surface. The Scroll screen surface was created using three LED backlit LCD screens mounted vertically in portrait format.

The Hub is an interactive version of The Scroll. It offers a stream of information about Bloomberg, but on an interactive, multi-touch table – a 55” MultiTaction Cell display manufactured by MultiTouch Ltd.. Accessible from all sides, the MultiTaction Cell processes an unlimited number of concurrent touches so that any number of users around the table can operate it. The device runs MultiTouch’s latest Hybrid Tacking firmware, which repels ambient light which can cause interference.

“The Scroll is a colourful and playful piece of digital furniture,” says Steve Blyth, managing director of Engage. “It gives the impression that a piece of wall has actually come bursting out under the pressure of all the news being produced by Bloomberg. For anyone passing through the lobby, it’s a real head-turner, as is The Hub which allows visitors to interact with their environment and underscores Bloomberg’s leadership in providing business and financial news and information.”

Engage is a company of Technology and Communication Architects – a boutique design house of innovation
architects, technology alchemists and envisioning conductors who orchestrate ‘Communication
Experiences’ using interactive technologies.

SOCA is an art and architecture practice that creates permanent artworks and temporary
installations. Its explore the integration of sensing and display technologies in architecture to create innovative, imaginative and ephemeral spaces. Their unique and engaging projects are timebased, site specific, spatial and responsive.

Jump Studios specializes in high-concept interiors, installations and architectural design. It takes intangible ideas, such as brands, and creates tangible, physical spaces. Work encompasses retail, workspace, exhibition, brand experience, pop-up, restaurant and bar design. In addition, Jump’s graphic and digital teams are engaged in 2D work and are currently undertaking a series of brand identity, website and digital application projects.

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