Adrian J Cotterill, Editor-in-Chief
At the 54th FEPE Congress today, Ayuda Media Systems announced that it has been actively working with CBS Outdoor International (CBSOI), one of the world’s largest and premiere outdoor media operators, for the last 9 months since signing an agreement with CBSOI to have the cloud-based Ayuda Platform manage almost all of CBSOI’s international businesses.
The footprint of the international rollout will span the UK, Ireland, France, Spain, Netherlands, Italy, and eventually China.
The rollout will include almost the entire spectrum of functionality from the Ayuda Platform, including inventory management, sales, transit and digital campaigns, finance and proof of performance.
Andreas Soupliotis, Chief Executive Officer of Ayuda told us “This monumental win will fuel Ayuda’s continued growth into international markets. As a result we are growing our team significantly to support this prestigious new client.”
While working on an international scale is not new to Ayuda, being given the mandate to deploy a single system to manage all facets of CBSOI’s business spanning multiple countries, and across multiple currencies is an incredible task.
Soupliotis further commented: “This is one of the most important deals in Ayuda’s history. The significance of this agreement goes beyond the testament of our credibility on the international tier-one playing field. CBSOI’s recognized experience, history, and excellence in this industry, coupled with our close working relationship, will result in fantastic and exciting new enhancements to the Ayuda Platform. CBSOI’s extensive expertise and prominence in Transit advertising is already resulting in Ayuda developing some of the most complete, rich, and detailed functionality for selling, managing, and executing Transit media campaigns across large scale fleets and stations, along with digital support. While the Ayuda Platform can already be considered one of the most complete, fully integrated platforms in the world, the addition of highly granular, dynamic and flexible transit features to our platform will mean that there won’t be a single type of outdoor media in the world that Ayuda can’t manage – and manage extremely well.”
We will have more on what this means for Ayuda and the DOOH industry next week.
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