Kernels Popcorn Privately Branded Network
Gail Chiasson, North American Editor
UR-Channel has been engaged to build and manage Kernels Popcorn own privately branded digital signage network.
A full Canadian rollout is well under way by the Toronto-based companies.
The partnership between the UR-Channel and Kernels Popcorn began with a pilot program at one location that proved to quickly accomplish its objectives, according to Eli Staiman, Kernels COO.
Kernels analysis indicated improved ‘capture rates’ on its daily promotions by a large enough percentage in sales to see a full return on investment for the initial site early on in the 90- day pilot period.
These results triggered the outfitting of an additional 13 locations. By the end of the pilot period, every location experienced growth and positive ROI.
In addition to the achievement of particular merchandising goals, it was important for Kernels to establish a professional working relationship with the right partner. Staiman, subsequent to the completion of the pilot period, says, “I am proud to share that this initiative was a resounding success on both fronts. We quickly learned that working with the UR-Channel team was easy and fun as it reacted quickly and often had fresh ideas and perspectives for use with our branding messages. Additionally, we were able to increase our customer’s reactions and interactions with our products, packaging and promotions.”
UR-Channel’s Full Circle Approach digital signage solution for Kernels includes network design, engineering, all requisite hardware, installation, UR-Show content management software, content development, proactive monitoring and service, entirely managed and supported under one roof.
The UR-Show CMS platform offers highly flexible degrees of control over the network from self to fully managed scenarios. In this case, Kernels management directs ad placement and programming. UR-Channel creates all the content for the network working closely with Kernel’s Marketing Department to develop clips which amplify branding, promotional and merchandising strategies.
UR-Channel is an enterprise level broadcast company with over 30 years’ experience working with North America’s leading organizations. UR-Channel’s common vision is to produce your own privately branded media channel enabling you to reach customers, employees and the public at large. Its solutions include event broadcasting, digital signage, 3D in-store audio, interactive corporate training and communications.
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