Gail Chiasson, North American Editor
RMG Networks, a major provider of Digital Out-of-Home Media and Digital Signage Solutions technology, has announced that Keith Thompson is joining RMG Mall Media Networks as senior vice-president sales, based in Los Angeles and reporting to Paul Shyposh, RMG Mall Media Networks president.
Thompson, a 22-year veteran of the out-of-home media industry, was recently director of national sales with Eye Corp Media where he specialized in the mall media space spanning static, digital, and mobile tactics. He has also held senior leadership positions with Van Wagner Communications, Vista Media, IPG Outdoor Services and other respected out-of-home players.
“Keith brings impressive expertise and knowledge of the power of digital out-of-home media to create a great brand experience in the mall environment,” says Garry McGuire, CEO, RMG Networks. “RMG Mall Media Networks recently revamped its content to include a focus on the Alpha Moms who control over 80% of household purchases, and Keith will lead the charge in presenting this opportunity to marketers.”
“RMG Mall Media Networks is simply the best mall media option for brands looking to engage Alpha Moms and Influential Youth at the moment of maximum influence,” says Thompson. “Unlike other mall media tactics, RMG Mall Media Networks’ product delivers a seated and engaged impression similar to TV. I look forward to working with consumer brands and entertainment marketers to develop impactful campaigns that intercept mall shoppers with the power of sight, sound and motion.”
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