ScreenScape Power Hyundai Canada Showroom Displays
Gail Chiasson, North American Editor
Hyundai Auto Canada Corp. is partnering with ScreenScape Networks to power video displays in Hyundai showrooms and its parts and service waiting areas.
“We find video to be a very effective way to share the experience of driving and owning a Hyundai with our customers,” says Michael Handy, director of marketing, Hyundai Canada.
“ScreenScape gives us the ability to deliver video directly to customers inside our dealerships. This helps us coordinate our marketing efforts with local dealers and add value to the experience of buying and owning a new Hyundai.”
ScreenScape is a software platform that helps businesses engage audiences inside real world places using Internet-enabled digital displays. Using a ScreenScape Group, Hyundai is able to form its own place-based media network consisting of its own dealerships or any other business that is a member of the ScreenScape Community.
“We’re constantly looking for ways to communicate more effectively with Hyundai customers,” says Handy. “It wasn’t until we discovered ScreenScape that we found a video distribution platform that was both powerful and practical to use. ScreenScape allows us to leverage our existing investments in online video and social media and use them in a very local context. We know that several of our key suppliers also use ScreenScape, and so this gives us another way to work together as industry partners to provide support to our dealers, and value to our customers.”
There are more than 192 Hyundai dealerships nationwide, and the 2013 Hyundai Santa Fe was recently named Canadian Utility Vehicle of the Year by the Automobile Journalists Association of Canada. According to Handy, more than 30 dealers are operational on the ScreenScape platform today, another 70 will be added over the next six months – with more to come in 2014.
“We’d like to welcome Hyundai Canada to the ScreenScape Community,” says Kevin Dwyer, president & CSO of ScreenScape. “They join a vibrant automotive community already using ScreenScape which includes new car dealers, tire centres, quick lube operators, and parts retailers. It is gratifying to see so many interesting partnerships in this industry being expressed through place-based media.”
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