Gail Chiasson, North American Editor
Titan Air, the airport division of Titan, believed to be the largest ‘People in Transit’ advertising company in the U.S., has been awarded the advertising contract for Charlotte Douglas International Airport following a competitive selection process.
The five-year agreement was approved by the Charlotte City Council July 2 and began Aug. 1/13.
The win further strengthens Titan’s airport division, Titan Air, which already is the media partner of United Airlines, Westchester Country Airport, and John Wayne Airport. Charlotte Douglas is the eighth business airport in North America.
The new partnership between Titan and Charlotte Douglas will create new jobs in the Charlotte area. Titan has committed to spend $1,500,000 in capital to refurbish and beautify the advertising displays in the airport, with $750,000 of that investment put towards digital inventory that, in addition to generating more revenue for the airport, will also enable it to communicate with and entertain its passengers. Titan will also rebuild all displays in the Airport to standard industry sizes in order to attract greater numbers of local, regional and national advertisers. Titan estimates that, at maturity, it will double the advertising revenue previously generated at the airport on an annual basis.
“Charlotte Douglas is an important and well run airport,” says Michael Riley, senior vice-president, Titan Air. “We are proud to be its advertising sales organization. It’s a top eight airport and the second most congested that delivers an extremely desirable consumer base to advertisers, especially elite business travelers. We are looking forward to introducing media there that will allow our advertisers to reach their audiences in new ways.”
Jennifer Long, passenger experience manager at Charlotte Douglas, says, ”We look forward to the improvements planned for the advertising program. Titan will bring creative ideas to our Airport that will maximize revenues while providing a service to our customers.”
Titan opened its Charlotte office in 2011 with the award of the Charlotte Area Transportation Authority contract. That contract also created new jobs in Charlotte and was recently extended for an additional year. The Airport agreement further embeds Titan in the local Charlotte community.
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