DailyDOOH



« | »

Lexus Revs Up Ad Presence at Pearson Airport

With a high volume of educated, well earning passengers airports are a logical place to promote high-end products making the below Lexus install a shoe-in at Canada’s Toronto Pearson Airport.

Using a 16:9 video wall as a back-drop to the display allows to re-purpose many TV and classic media assets, adding to the versatility of the install.

The interactive stations, although somewhat large and imposing, match the design aesthetic of the car (with pedestals mimicking the front grille), fit well with the overall installation creative vision.

Posted by on 18 August 2013.

Categories: Scuttlebut

0 Responses

Leave a Reply

 

« | »




Recent Posts


Pages



About DailyDOOH

DailyDOOH is put together by a dedicated team of journalists and some of the best world wide contributors in the industry with a lot of help from our own R&D folks. Our Target Audience is very much Media Owners, Media Planners, Media Buyers, Brands, Advertising Agencies, Content Agencies, VCs, Retailers, Corporate and Retail Investors. As […]more →