Adrian J Cotterill, Editor-in-Chief
One of the cornerstones of #DpbMedia week, The Digital Place-based Advertising Association’s sixth annual summit which takes place Tuesday, Oct. 22 at the Hilton New York is this year entitled ‘Video Everywhere‘ and will explore ways to integrate place-based media with the rest of the evolving media landscape.
Back to Out of home video again?
DPAA president and CEO Barry Frey told us “With the advent of mobile, tablets and the Web, planning and buying are no longer tethered to television alone. Consumers are encountering video content everywhere; out of home, in specific venues and on the go”.
The summit’s confirmed speakers include Phil Cowdell, president of client services for GroupM; Rupert Day, global CEO of tenthavenue; Bob Liodice, president and CEO of the Association of National Advertisers; Barry Lowenthal, president of The Media Kitchen; Kristian Magel, executive vice-president and director national broadcast at Initiative U.S.; Lyle Schwartz, managing partner and director of research and marketplace analysis for GroupM Worldwide; and David Verklin, operating partner at Calera Capital.
Not only will #DpbMedia week, this year, have an upfront (it will likely have two) AND there are a number of events happening in the meatpacking district.
The Guide To New York #DpbMedia Week 2013 can be found here.
Follow DailyDOOH