Tag Heuer Spectacle Frames

Tag Heuer have been supporting their brand extension / new foray into Spectacle Frames with digital screens in windows of various Opticians in Europe.

It’s a truly horrible system; DVD based, the screen is precariously perched on top of a tiny DVD player and the content is more like a 20 minute infomercial than something suited for a Window display.

For such a good brand, this is a job done bad.

Posted by Adrian J Cotterill, Editor-in-Chief on 21 January 2008.

Categories: Scuttlebut

One Response

1. I completely agree. Tag Heuer does not support its brand well with this arrangement. Tag is an upper-tier brand. This is sort of setup you’d see at a Target store in the video games section surrounded by loud children screaming obcenities. Spend the extra dough – get the Rolex.

   by Unabashed Opportunist on Jan 21, 2008 at 16:00 @708

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