Boingo Expands Wi-Fi Advertising Services in Canada
Gail Chiasson, North American Editor
Connecting to the Internet when traveling through many of Canadian airports, what you’ll see in advertising on your laptop, iPad. Tablet and cell phones will now be handled through a partnership between the familiar Boingo and BOLDstreet Wireless Wi-Fi.
Los Angeles-based Boingo Wireless, a major DAS and Wi-Fi provider that serves consumers, carriers and advertisers worldwide, has expanded its Wi-Fi advertising network in Canada, via new agreements with BOLDstreet Wireless, provider of retail Wi-Fi solutions.
Boingo Media, Boingo’s advertising and sponsorship services group, will manage display and video advertising sales and services at select BOLDstreet Wireless Wi-Fi network locations in airports and malls throughout Canada. The new non-exclusive advertising services agreement will allow Boingo Media to introduce mobile marketers to a potential collective audience of more than 150 million consumers in key travel and leisure segments annually at BOLDstreet locations.
Boingo Media will represent display advertising opportunities at eight airports in British Columbia, Ontario and Alberta, including Calgary International Airport, where Boingo Media is the exclusive Wi-Fi sponsorship partner. The non-exclusive deals are with the airports of Edmonton, Victoria, Kelowna Fort McMurray, London (Ont.), Prince George and Comox. The company will also enable brands to reach shoppers on the go with video, display and other advertising engagements at 15 malls in Alberta and Ontario provinces, including Toronto’s Yorkdale Shopping Centre, a luxury shopping destination and one of the largest malls in Canada.
The agreement with BOLDstreet Wireless marks the continued expansion of Boingo Media’s advertising footprint in Canada, which also includes more than 800 Starbucks stores, brand name hotels, restaurants and recreation areas
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