HighCo to Focus on Digital Instore Media
Russ Curry, Ministry of New Media
Claude Nahon, former head of Mood Media Europe, joins the HighCo Group as Managing Director of HighCo Shopper France in charge of its in-store media businesses and its development in Europe.
Claude Nahon will be developing the Group’s in-store media offer on the consumer goods, food and specialised retail market. This move is perfectly in line with the HighCo’s strategy. His role is to digitise in-store media and deploy the offer across the Group’s European subsidiaries.
Didier Chabassieu, Chairman of HighCo, stated “I’m pleased that Claude Nahon is joining HighCo to bring the Group his complementary vision and expertise, notably in specialised retail. In-store media solutions must be completely overhauled to face the new dynamics of digital technology, and Claude is the right person to join us in taking on this challenge.”
Claude Nahon told me “I am honoured to join the HighCo Group, which has always been committed to integrating new technologies and innovation into relations between manufacturers and retailers. By shifting to digital in-store media, we can meet the needs of our brand and retailer clients on a European scale, and I’m looking forward to leading this adventure with HighCo.”
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